Case Study: Grupo Cruzeiro do Sul Educacional achieves improved student recruitment and higher conversions with Microsoft Dynamics 365 from Microsoft Corporation

Cruzeiro do Sul Educacional modernizes student recruitment with Microsoft Dynamics 365

Grupo Cruzeiro do Sul Educacional, a large Brazilian education group, needed to remodel and automate its student recruitment process across multiple institutions and regions. To consolidate and manage marketing campaigns more efficiently, it turned to Microsoft Corporation and Microsoft Dynamics 365, specifically Dynamics 365 Customer Service and Dynamics 365 Sales.

Microsoft Corporation, working with implementation partner CRM Educacional, helped Cruzeiro do Sul Educacional unify recruitment campaigns in one platform, improve team integration, and use information more intelligently for decision-making. The result was greater marketing agility and better funnel conversion, with registered students up 10.83% and registrants up 12.73% compared with the previous year, directly improving financial performance.

Grupo Cruzeiro do Sul Educacional

Wilson Diniz

Marketing Director