Case Study: Henkel Beauty Care achieves faster, more accurate sales forecasting with Microsoft Corporation

Cosmetics leader speeds up sales predictions with Microsoft Dynamics 365

Henkel Beauty Care, part of Henkel and a large consumer goods company in Russia, struggled to manage sales forecasting and promotion planning using multiple Excel spreadsheets. The team needed a clearer, more transparent way to assess promotion costs and predict whether planned campaigns would be worthwhile, using Microsoft Corporation technologies including Dynamics 365 for Sales, Power BI, and Azure.

Microsoft Corporation and partner BASYS implemented a cloud-based trade profitability and forecasting platform that unified key account and distributor data into one scalable system. The results were significant: forecasting data collection dropped from two days to minutes, promotional impact analysis from an hour to one minute, and a process that once took 12 people and 160+ hours now takes one person 30 minutes, helping Henkel achieve faster decisions, weekly updates, and stronger ROI visibility.

Henkel

Sergey Siluianov

Sales Capability Manager