Case Study: Real Madrid Football Club achieves global fan engagement and 30% digital revenue growth with Microsoft Corporation

Connecting with 500 million passionate fans worldwide

Real Madrid Football Club, with 500 million fans worldwide, needed a way to connect more effectively with supporters outside Spain and create a stronger digital fan experience. To support its digital transformation, the club partnered with Microsoft Corporation and used Microsoft Azure, Dynamics 365, Office 365, Power BI, and related services to build a global sports platform.

Microsoft Corporation implemented a cloud-based platform that unified fan data, delivered video and mobile experiences, and enabled targeted one-to-one engagement and analytics across more than 70 data sources. The results included a 400 percent increase in fan profiles over two years and 30 percent annual digital revenue growth, while also freeing the club to focus more on fan experience than infrastructure.

Real Madrid Football Club

José Ángel Sánchez

CEO