Case Study: Confused.com accelerates its AI strategy with Microsoft Corporation

Confused.com accelerates its AI strategy with Microsoft

Confused.com, the UK price comparison website serving more than 10 million customers a year, wanted to advance its AI strategy and better understand customers so it could recommend the right products and services. After migrating its data warehouse to the cloud, the company turned to Microsoft Corporation and Azure to support rapid experimentation and innovation.

Microsoft Corporation helped Confused.com use Azure AI capabilities to quickly build proof-of-concept solutions and test ideas in weeks instead of months or years. The result was faster, lower-cost innovation—projects that once could have cost tens or hundreds of thousands of pounds could now be done for a few thousand—helping Confused.com drive revenue, reduce costs, and improve customer satisfaction.

Confused.com

Louise O'Shea

Chief Executive Officer