Case Study: Kiğılı achieves greater product availability and lower stock cover with Microsoft Corporation Azure

Clothing retailer Kiğılı empowers operations with AI technologies

Kiğılı, the Turkish menswear retailer operating in 18 countries, needed a smarter way to manage a large and complex product assortment across stores and warehouses. As its operations scaled, manual product and inventory management became inefficient, so the company turned to Microsoft Corporation’s Azure-based AI capabilities through Getron Advisor, a tool used for product and inventory management.

Microsoft Corporation’s Azure platform powered Getron Advisor to analyze real customer data and deliver AI-driven recommendations for the right product, location, timing, and price. The solution helped Kiğılı save time, strengthen its team, increase product availability by 12%, reduce stock cover by 30%, and cut lost sales by 10%, while improving product circulation and operational agility.

Kiğılı

İlker Keleş

Brand Director