Microsoft Corporation
2455 Case Studies
A Microsoft Corporation Case Study
Bremont Watch Company, the UK luxury watchmaker, faced growing pressure from social media to deliver fast, personalized responses to customer questions and order-related issues. Already using Microsoft Dynamics CRM, Bremont turned to Microsoft Corporation for help in managing high volumes of social conversations more effectively.
Microsoft Corporation implemented Microsoft Social Engagement alongside Dynamics CRM to filter and route posts by sentiment and topic to the right internal teams. The result was faster, more personalized customer service, better use of staff time, and a more proactive response to important third-party mentions, with Bremont reporting highly positive feedback and improved engagement.