Case Study: BBC Good Food achieves personalized mobile recipe access with Microsoft Corporation

BBC Good Food serves up personalized cooking content with engaging mobile apps

BBC Good Food, a BBC Worldwide brand, needed to shift from a desktop-focused experience to mobile so its millions of users could easily access trusted recipes and personalized food content on any device. To move quickly without a large internal IT team, BBC Good Food worked with NV Interactive and Microsoft Corporation using Microsoft Visual Studio Tools for Xamarin, Visual Studio for Mac, and Visual Studio App Center.

Microsoft Corporation helped BBC Good Food rebuild its mobile presence with redesigned Android, iOS, and UWP apps, sharing one C# codebase across platforms and streamlining testing, crash monitoring, and release management. The result was faster development, with the UWP app launched in three months and Android and iOS apps released 12 weeks later, plus a more seamless experience with synced recipes, offline access, and personalized recommendations.

BBC Good Food

Marc Humby

Head of Partnerships