Case Study: Regions Financial boosts customer relationships and revenue with Microsoft BI tools

Bank Builds Customer Relationships and Revenue by selecting Microsoft BI Tools

Regions Financial Corporation, a major U.S. banking institution, faced a challenge in analyzing and presenting customer data from its integrated data warehouse to support its new Regions360 customer relationship model. They lacked an effective analysis and reporting platform, as their previous business intelligence tool had performance issues and could not deliver the intuitive analysis required by its relationship managers. This led them to explore solutions from Microsoft Corporation, specifically Microsoft SQL Server Reporting and Analysis Services.

By implementing Microsoft's SQL Server Reporting and Analysis Services, Regions Financial developed flexible dashboards that provided a complete customer view. This solution enabled relationship managers to identify new revenue opportunities and serve customers more effectively. The measurable results included the ability to deliver complex reports in hours instead of days and a four-fold increase in the speed of completing data cubes. The Microsoft toolset became the standard for the entire Regions360 initiative, allowing for deep customer analysis and interoperability with familiar Microsoft Office products.

Regions Financial Corporation

Rachel D. Smith

VP Business Intelligence