Case Study: Ball Corporation strengthens global account management with Microsoft Dynamics CRM Online

Ball Corporation strengthens global account management by using CRM in the cloud

Ball Corporation, a large manufacturing company, sought to strengthen its global account management and align more closely with customer goals as part of its strategic growth initiative. Facing the challenge of managing complex, worldwide customer relationships with disparate systems, the company chose Microsoft and its Microsoft Dynamics CRM Online product to gain a complete, unified view of its customers.

Microsoft implemented its cloud-hosted Dynamics CRM Online solution, integrating it with other systems like SharePoint and enterprise resource planning software to create a global hub for all customer-facing activities. This allowed Ball's employees to collaborate across geographical and organizational boundaries, aligning their activities with customer key performance indicators. The solution streamlined communications, improved operational efficiency, and is anticipated to provide a strong return on investment while reducing IT overhead.

Ball Corporation

Gerlof Toenhake

Director of Marketing