Case Study: Canadian International AutoShow achieves 500,000 unique hits with Microsoft Azure

Azure cloud and open source technologies generate 500,000 unique hits for auto show

The Canadian International AutoShow, a major Canadian automotive event, needed a new, technology-driven way to attract visitors and sustain their interest. They partnered with Microsoft, leveraging Microsoft Azure and open source technologies through a creative agency to address this challenge.

Microsoft's solution involved implementing an open source cloud platform, IdeaCloud, which ran on Azure. This flexible platform displayed social media content during the event and successfully generated over 500,000 unique impressions. The campaign was a significant success, providing a cost-effective and scalable alternative to traditional advertising that the AutoShow would not have achieved otherwise.

Canadian International AutoShow

David McClean

Marketing Director