Case Study: Super 78 achieves faster, more flexible animation production with Microsoft Corporation Surface Studio

Award-winning creative studio transforms animation, unlocks creative genius with Surface Studio

Super 78, an award-winning media and entertainment creative studio, needed a faster, more flexible way to produce animation and manage real-time creative workflows. Using Microsoft Corporation’s Surface Studio, Surface Hub, Surface Pen, and Azure, the team wanted to replace a complex, costly production process with a more portable, collaborative system.

Microsoft Corporation helped Super 78 run its proprietary Geppetto software on Surface Studio, turning the device into a portable animation desk for concepting, sketching, performance, and production on a single platform. The results included setup times cut from hours to minutes, animation review sped up by 30% to 40%, and the delivery of an Emmy Awards animation in just a few weeks instead of months, while also reducing costs and winning awards.

Super 78

Brent Young

Creative Director