Case Study: Avid revolutionizes newsroom workflows with Microsoft Corporation's Azure cloud solutions

Avid revolutionizes the newsroom with a cloud-native solution for multiple-platform delivery

Avid, a leading provider of newsroom and media production solutions, faced growing pressure from global news organizations to deliver content across more platforms with fewer resources. To address this challenge, Avid worked with Microsoft Corporation and Microsoft Azure to create MediaCentral | Newsroom Management in the Cloud, enabling journalists and editors to access production tools and content anywhere.

Microsoft Corporation helped Avid implement a hybrid cloud solution using Azure, Azure Stack, and Azure ExpressRoute. The platform lets users upload and index video with AI-powered media analytics, improves collaboration and access to archives, and provides redundancy and elastic scaling during peak news events, helping customers work more efficiently and supporting new SaaS revenue opportunities.

Avid

Paul Thompson

Director of Strategic Solutions