Case Study: Hendrick Automotive Group achieves faster, more transparent customer experiences with Microsoft Corporation

Automotive group assures great customer service, improved productivity, and enhanced security by implementing Microsoft 365

Hendrick Automotive Group, a large U.S. automotive dealership group with more than 10,000 employees, needed a more modern, transparent customer experience and a faster, less disruptive way to update aging dealership technology. Working with Microsoft Corporation and using Microsoft 365, Windows 10, Office 365, and Enterprise Mobility + Security, the company aimed to improve communication, security, and productivity across its dealerships.

Microsoft Corporation helped Hendrick Automotive Group implement in-place Windows 10 upgrades with peer caching, reducing the need for on-site IT support and avoiding major hardware replacement. The rollout, which once took years, was completed in months, with future updates expected to take only overnight. The company also added Surface and mobile devices for sales and service teams, improving transparency and speeding customer interactions while lowering IT costs and operational disruption.

Hendrick Automotive Group

Brian Williams

VP Marketing Advertising & Brand Development