Case Study: Alberta Motor Association streamlines New Driver Program administration with Microsoft Dynamics CRM

Auto Club Eases Driver Program Administration with Microsoft Dynamics CRM

The Alberta Motor Association (AMA) wanted to make its New Driver Program more convenient for its students by offering it online, but it needed a sophisticated and secure system to administer this new initiative. To address this challenge, AMA turned to Microsoft and its Microsoft Dynamics CRM product to manage the complex workflow and stringent security requirements for the program's pilot.

Microsoft, through its partner Adxstudio, implemented Microsoft Dynamics CRM to streamline administrative tasks like registration and payment. The solution eased program administration, making it easier and more cost-effective to scale. As a result, the online program achieved higher test and customer satisfaction scores than the traditional classroom course, strengthening customer relationships from the outset.

Alberta Motor Association

Collin Moody

Vice President and Chief Information Officer