Case Study: Arré achieves seamless platform-agnostic video streaming with Microsoft Azure

Arré achieves platform agnostic, seamless video streaming capabilities with Azure

Arré, a medium-sized media and telecommunications company, faced the challenge of entering the competitive video-on-demand market. As a startup, they needed a robust, scalable, and cost-effective backend technology to provide a seamless, high-quality streaming experience across all devices to their millennial audience. They partnered with Microsoft and its solution provider, Monocept, to address these needs using Microsoft Azure and Azure Media Services.

The solution involved implementing a platform-agnostic architecture built on Azure, which was later enhanced with Monocept's Video365 platform, powered by Azure capabilities. This provided Arré with seamless streaming, scalability, and minimal downtime. As a result, Microsoft's solution enabled the successful launch of their content, including a web series that achieved over 10 million views, with the platform reliably hosting thousands of articles, videos, and doodles for millions of users.

Arré

Ajay Chacko

CEO