Case Study: EasyPay achieves higher customer satisfaction with Microsoft Azure Notification Hubs

Albania’s leading mobile payment firm boosts customer satisfaction with Azure

EasyPay, a mobile payment platform in Albania, faced the challenge of needing to reliably and efficiently communicate with its rapidly growing base of hundreds of thousands of users. To boost customer engagement with personalized notifications about bills and new offers, they turned to Microsoft and implemented a solution using Microsoft Azure Notification Hubs.

By adopting Microsoft Azure Notification Hubs, EasyPay gained an enterprise-grade push notification service that was quick to implement. The solution from Microsoft enabled more direct and personal communication with users, which helped drive a significant business impact; the company's transaction volume grew from €17 million to €30 million, and its customer base increased from 450,000 to 650,000 users.

Easy Pay

Deivi Taka

Mobile Application Developer