Case Study: Air Mauritius achieves a 360° customer view with Microsoft Corporation's Dynamics 365

Airline works with Microsoft Services to gain a 360° view of their customers

Air Mauritius, the national airline of Mauritius, needed to replace its outdated on-premises Siebel CRM system to become more customer-centric and better manage customer interactions across sales, marketing, and loyalty programs. The airline chose Microsoft Corporation and Microsoft Dynamics 365 for Customer Service, with Microsoft Consulting Services helping it address the complexity of migrating 85,000 frequent flyers and integrating multiple back-end systems.

Microsoft Corporation implemented a cloud-based Dynamics 365 CRM platform that unified customer data and connected operational, financial, and partner systems, while also providing training and deployment support. The result was a 360-degree view of customer interactions, improved customer responsiveness, enhanced sales and marketing capabilities, and seamless access for outstation users—while reducing the burden of maintaining an on-premises CRM infrastructure.

Air Mauritius

Donald Li Ying

Vice President, Information Systems