Case Study: Saudia achieves more efficient, data-driven marketing with Microsoft Corporation Azure

Airline transforms its marketing operations with open source software and the cloud

SAUDIA Airlines, Saudi Arabia’s national carrier, launched a companywide digital transformation to boost innovation and improve customer service, with a focus on modernizing its marketing operations. Working with Microsoft Corporation and partner Indra, the airline sought a cloud platform that could support its open source software systems while lowering costs and improving scalability, reliability, and efficiency.

Microsoft Corporation provided Azure, along with Windows Server and support for OSS tools, to power a new marketing intelligence and promotions engine. The solution let SAUDIA’s marketing team create and run campaigns without IT engineers, added customer tracking and ROI analytics, and improved personalized service. The airline also gained faster data processing, simpler cost planning, and more flexible infrastructure to support future growth.

Saudia

Wael Basaffar

General Manager, eCommerce