Case Study: Uklon boosts taxi bookings and customer loyalty with Microsoft Azure AI

AI gives Ukrainian internet taxi start-up real competitive edge

Uklon, a taxi service based in Ukraine, faced intense competition in its local market. To stand out and increase completed bookings, especially during peak times, the company needed a smarter way to automate its non-standard pricing process for customers. They partnered with Microsoft and its local partner, SMART business, to leverage Microsoft Azure's advanced analytics and machine learning capabilities.

The solution involved developing a custom algorithm on Microsoft Azure that suggests optimal fares to customers based on real-time data. This implementation by Microsoft and its partner had a direct and measurable impact: customers immediately accepted the suggested fare 75% of the time, successful bookings increased by 18% during peak hours, and Uklon's Net Promoter Score saw a significant positive shift.

Uklon

Vitaliy Diatlenko

Co-founder and Chief Technology Officer