Case Study: Adobe achieves global community engagement with Microsoft Translator on Azure

Adobe builds global communities with web-based automatic translation

Adobe, a major software company, faced the challenge of helping its Adobe Experience Manager (AEM) customers instantly translate vast amounts of web content and user-generated forum posts across more than 50 languages to build global online communities. The high cost and slow speed of human translation were significant obstacles to their customers' digital marketing and globalization strategies.

By integrating Microsoft's robust Translator API into the AEM platform, Adobe provided a seamless solution. Microsoft's cloud-based service enabled automatic, instantaneous translation at a massive scale, allowing Adobe's customers to quickly reach new global audiences, reduce time-to-market for content, and foster single, unified multilingual communities with less management overhead.

Adobe

Akshay Madan

Principal Product Manager, Multilingual Solutions