Case Study: NetSeer expedites international expansion with Microsoft Translator

Ad tech firm expedites international expansion with the help of Microsoft Translator

NetSeer, a visual monetization solutions provider, needed to quickly expand its advertising technology into international markets. Its core technology, the ConceptGraph intent engine, was built to understand English content, so the firm required a reliable and accurate translation solution to process non-English websites. This was essential for targeting ads on international content for its advertisers.

By integrating the Microsoft Translator API, NetSeer automated the translation of billions of words monthly, enabling its system to understand content in over 50 languages. This Microsoft solution allowed for rapid international expansion, providing timely and accurate ad targeting. The vendor's technology translates approximately 140,000 words a minute, allowing NetSeer to quickly monetize new content for its publishers.

NetSeer

Amir Bakhshaie

Head of Product