Case Study: Acxiom Corporation achieves faster, more accurate big data marketing analytics with Microsoft Corporation’s SQL Server 2016 R Services

Acxiom Corporation - Customer Case Study

Acxiom Corporation, a marketing analytics company, helps businesses create highly targeted campaigns using big data. As its data models grew more complex, Acxiom hit performance and licensing limits with SAS and open-source R, making it harder to build accurate models at scale. The company turned to Microsoft Corporation and SQL Server 2016 R Services, along with Azure, Azure Data Lake Store, Azure HDInsight, and R Server.

Microsoft Corporation implemented SQL Server 2016 R Services to run analytics closer to the data and support scalable, in-database modeling across on-premises Hadoop and Azure environments. As a result, Acxiom built more accurate models about 30% faster, worked with larger datasets, reduced SAS licensing costs, and improved targeted marketing outcomes for its customers.

Acxiom Corporation

Marty Rose

Principal Data Scientist