Case Study: Active Fitness achieves scalable social sports apps with Microsoft Azure Mobile Services

Active Fitness - Customer Case Study

Active Fitness, a mobile fitness app network, wanted to create highly interactive and scalable applications that could connect athletes with their friends and instructors. Their challenge was to develop a robust back-end solution that could support rapid user growth and facilitate social features for a global audience. They partnered with Microsoft Corporation and utilized its Windows Azure Mobile Services to build this new platform.

Microsoft Corporation implemented a solution using Windows Azure Mobile Services, which provided a scalable cloud infrastructure for data storage and user authentication. This enabled the creation of the Active Fitness Network and its apps, which successfully connected hundreds of thousands of users. The results were significant, with the network growing to 250,000 users in 115 countries and easily handling a peak of 18,000 app downloads in a single day during a promotional event.

Active Fitness

Mark Dorsey

Executive Director and CEO