Case Study: Absolut Vodka achieves faster digital content delivery with Microsoft Corporation

Absolut’s spirited brand rendered in the cloud

Absolut Vodka needed a faster, more flexible way to deliver its brand experience across multiple websites as digital channels became central to customer engagement. Using Microsoft Corporation’s Azure-based platform with Episerver Digital Experience Cloud, the company aimed to replace slow, complex traditional hosting and reduce its dependence on managing servers.

Microsoft Corporation helped Absolut move its sites to Azure Web Apps and SQL Server, enabling content to be deployed directly by developers and launched in minutes instead of days. The new setup improved scalability and performance, supported faster campaign launches, reduced server management burden, and cut server costs; Absolut also reduced its server footprint from 25 toward zero.

Absolut Vodka

Farid Shanghai

Manager, Digital Development