Case Study: AAA Northeast increases digital revenue with Microsoft Corporation’s Dynamics 365 Sales, Power BI, and Adobe

AAA Northeast increases digital revenue with Dynamics 365 Sales, Power BI, and Adobe

AAA Northeast, one of AAA’s largest clubs, needed a better way to understand members and prospective members and align its sales, service, and marketing with their needs. Working with Microsoft Corporation and using Dynamics 365 Sales, Power BI, and Adobe Experience Cloud, the company set out to build 360-degree member profiles and improve personalization across digital channels.

Microsoft Corporation helped AAA Northeast integrate Dynamics 365 Sales with Adobe tools and Power BI to manage leads, optimize campaigns, and analyze member data in real time. The results were strong: digital revenue rose 25% year over year, repeat website visits increased 60%, digital transactions grew 30%, and the company’s digital satisfaction ranking in the AAA federation climbed from 14th to 1st.

AAA Northeast

John Galvin

Chief Executive Officer