Case Study: Fabletics transforms retail with Microsoft Azure

A retail veteran returns to familiar ground to transform online superstar Fabletics

Microsoft worked with Fabletics, a medium-sized activewear retailer, to support its expansion from a successful e-commerce business into a physical brick-and-mortar presence, blending its digital insights with a new storefront strategy.

The Microsoft solution, leveraging Azure, enabled Fabletics to successfully transform and execute its retail strategy. This digital transformation allowed the company to open new stores across the United States, effectively merging its online and physical operations.

Fabletics

Gregg Throgmartin

Strategic Advisor