Case Study: HK Express achieves enhanced security, AI-driven personalization and streamlined collaboration with Microsoft Azure

With Microsoft’s Cloud, HK Express is transforming digitally with enhanced security, collaboration and AI capabilities

HK Express, Hong Kong’s first and only low‑fare airline serving 27 Asia‑Pacific destinations, needed to keep operating costs low while delivering a seamless travel experience. Key challenges included securing end‑to‑end booking platforms, improving internal collaboration and auditability, and unlocking AI‑driven personalization to help customers make better booking decisions.

By adopting Microsoft Cloud and Azure services (including VMs, Azure SQL, Storage, Backup, VPN Gateway, Traffic Manager, Redis Cache) along with Office 365, Teams and Power BI, HK Express implemented a Defense‑in‑Depth security model, built analytics and machine‑learning capabilities for personalized bookings, and streamlined team collaboration. The result is a digital transformation that strengthened security and management accountability, improved operational efficiency and collaboration, and enabled AI‑driven personalization so savings and better experiences can be passed on to customers.

HK Express

Greg Green

General Manager