Case Study: Mural.ly achieves rapid scaling to 350,000 users and 20 daily deployments with Microsoft Azure

Web Startup Scales to Support 350,000 Users, Easily Deploys 20 Updates per Day with Cloud Solution

Mural.ly is an interactive, zoomable online whiteboard used by distributed creative teams. Rapid growth—from about 10,000 users after launch to 350,000 in under two years, with roughly 1,000 new users daily and occasional spikes of 5,000—plus a small engineering team created a need for a highly scalable platform and the ability to deploy up to 20 code updates per day without managing infrastructure.

Mural.ly adopted Microsoft Azure Web Sites (backed by a MongoDB cluster, Azure Storage Queues, and CI/CD tied to GitHub and Azure VMs), enabling autoscaling and continuous delivery. The result: deployments that take seconds instead of minutes, reliable support for rapid daily growth and traffic spikes, more developer time for features, lower ops cost, and enterprise-ready security and notification capabilities for future mobile and corporate customers.

Mural.ly

Johnny Halife

Chief Architect and Co-founder