Case Study: Warner Brothers achieves 3X live-stream audience and global reach with Microsoft Azure

Warner Brothers - Customer Case Study

Warner Brothers, preparing the global premiere of Batman v Superman, needed a reliable, scalable way to livestream a one-time, high-stakes red-carpet event that would give fans worldwide the feeling of being there and support the studio’s biggest domestic premiere to date.

Microsoft delivered a turnkey broadcast-quality solution in two weeks using Xbox, Skype and Azure Media Services with fiber-based feeds and CDN delivery. The setup enabled live Skype interactions, multi-bitrate streaming to web, mobile and in-venue screens, and met editorial needs—resulting in three times Warner Brothers’ typical livestream audience and strong editorial coverage that helped drive a record opening weekend.

Warner Brothers