Case Study: US Licensing Group achieves faster deployments, doubled Azure sales, and higher margins with Microsoft Azure

US Licensing Group - Customer Case Study

US Licensing Group, a U.S.-based Microsoft partner with 20 years of experience selling and deploying Microsoft solutions to small and midsize businesses, struggled to generate margin or recurring revenue from Azure beyond basic backup and disaster recovery. The company lacked the resources and strategic direction to take advantage of Azure’s expansive and rapidly evolving platform, so Azure remained a small fraction of its business.

Joining the Azure FastTrack program gave US Licensing Group hands-on mentoring, up‑to‑date technical guidance, and a clear go‑to‑market path, enabling it to build specialized vertical offerings (HIPAA-compliant healthcare, IoT for manufacturing, media services, digital signage, bots and more). As a result, Azure deals now close five times faster, deployments are 150% faster, margins have increased four- to fivefold, business with existing customers has doubled, the new-customer pipeline has tripled, and Azure now represents about 20% of sales.

US Licensing Group

Bill Hole

President