Case Study: MOYO achieves 30% online sales growth and stronger customer engagement with Microsoft Azure (Dynamics 365)

Ukrainian electronics retailer boosts sales with transformed customer marketing

MOYO, a Kyiv-based electronics retailer with about 600 employees, faced slow, inflexible sales, marketing and finance systems that made timely outreach and competitive pricing difficult, limiting customer engagement and growth.

Working with partner E‑consulting, MOYO implemented XRM Loyalty built on Microsoft Dynamics 365 and Azure, enabling real-time analytics and highly targeted campaigns; the retailer grew customer sign-ups from ~300 to ~1,000 per day, saw a 30% increase in online transactions, and improved employee engagement through better up‑ and cross‑selling tools.

MOYO

Dmitrij Samarskij

Head of PMO