Case Study: G-Paws achieves rapid global pet-tracking innovation and growth with Microsoft Azure

Tracking your pet with Microsoft Azure

G-Paws, a UK-based medium-sized pet-tech company founded by Dave Evans, set out to solve a simple but pressing problem: his cat was eating less yet gaining weight. Spotting wider demand for pet-location insights, Dave and a software partner developed a single lightweight wearable for both cats and dogs but needed a powerful, market-ready service platform to handle data and scale.

They chose Microsoft Azure and IoT for its performance, speed to market and low-cost, low-risk implementation. Now in its fourth product generation, G-Paws’ devices let owners download adventure data to an aerial global map and record top speed and lifetime distance—features that have helped drive rapidly rising global sales.

G-Paws

Dave Evans

Cheif Executive & Founder