Case Study: Sanoma achieves scalable, secure API-driven digital transformation with Microsoft Azure

Top European media company transforming digital services with Azure

Sanoma Corporation, a leading European media group based in Helsinki, needed to accelerate delivery of digital services across magazines, news, TV, radio and games while meeting strict EU privacy and regulatory requirements. To enable reusable identity, payment and subscription APIs for many brands and developer teams, the company required a secure, scalable platform that could monitor usage across channels and handle event-driven traffic spikes.

Sanoma adopted Microsoft Azure API Management with ExpressRoute, building a developer self-service portal and centralized monitoring to manage APIs across on‑premises and cloud environments. The result: compliant, reliable operations serving millions of API calls per day, on-demand scalability without large upfront infrastructure costs, faster iteration on customer-facing apps, and new monetization opportunities for high‑traffic events.

Sanoma

Juha Tarvainen

Development Manager