Case Study: Virgin Atlantic Airways achieves immersive virtual Upper Class experiences and global sales engagement with Microsoft Azure

The Virgin Atlantic “Thank You Deer” campaign behind the scenes

Virgin Atlantic partnered with Microsoft to rethink how it showcases its premium service to corporate clients. Facing the challenge of bringing the Upper Class experience to trade events and remote customers, the airline needed a portable, immersive solution that sales teams could use anywhere.

The teams built Ida, a Windows 10 universal app that delivers an immersive virtual Upper Class journey on Windows tablets and phones. Deployed by Virgin Atlantic sales experts at events and in meetings, the app modernized the airline’s trade engagement, allowing customers worldwide to experience the brand’s premium offering remotely.

Virgin Atlantic Airways

Hannah Riley

Brand Copywriter