Case Study: BBC achieves a custom-branded voice assistant with Microsoft Azure

The BBC deploys Beeb, a custom voice assistant, on Azure

The BBC wanted to create a custom-branded voice assistant that matched its identity while giving it full control over the user experience and audience data. With Microsoft Azure, including Azure Cognitive Services and Azure Bot Service, BBC aimed to build a conversational assistant for its wide range of news and entertainment content.

Microsoft Azure helped the BBC launch Beeb, an AI-powered voice assistant with customized wake words like “OK Beeb.” The result was a more engaging, tailored voice experience aligned with BBC’s brand, while maintaining control over the experience and customer data.

BBC

Ian Walker

Head of Communications, Digital