Case Study: Fuphie, LLC achieves reliable cloud storage and cross-device syncing for WeddingHappy with Microsoft Azure

Startup Uses Cloud Solution to Build Top-Selling Application

Fuphie, LLC — founded by Eric and Liz Hedstrom — is the two‑person team behind WeddingHappy, a top wedding‑planning app with over 50,000 monthly active users. The app initially stored all data on the device, which prevented cross‑device access and sharing with partners and family; the founders also didn’t want to build or maintain server infrastructure and found smaller backend providers either uncertain or unreliable.

Fuphie moved its backend to Microsoft Azure, using Azure Mobile Services, SQL Database, Backup, Storage and Web Sites, and completed core integration in under two weeks. The move delivered SLA-backed reliability, automated backups, SQL‑based reporting for customer insights, easier Yelp vendor integration, and cost relief through BizSpark credits — enabling cross‑device sync, plans for multi‑user authentication and faster international expansion.

Fuphie, LLC

Eric Hedstrom

Chief Technology Officer