Case Study: Affinio achieves scalable, ML-powered audience insights with Microsoft Azure

Startup harnesses big data to help big brands better engage with their consumers

Affinio is a marketing intelligence platform that uses proprietary machine learning to analyze billions of consumer data points and reveal interest-based audience segments beyond traditional demographics. The startup needed massive, scalable compute and advanced ML capabilities to process real-time text, images and soon video, so it could deliver deeper cultural insights and faster, actionable segmentation for brands and agencies.

Affinio moved its infrastructure to Microsoft Azure for economic scalability and robust machine-learning services. Azure’s storage, compute and ML tooling let Affinio run unsupervised clustering at scale, prototype and deploy features rapidly, and deliver visual audience insights in hours instead of weeks—enabling the company to support Fortune 500 clients and expand into image- and video-based analysis.

Affinio

Tim Burke

Co-founder and Chief Executive Officer