Case Study: PROS achieves real-time, minutes-fast dynamic pricing with Microsoft Azure HDInsight

Simplified pricing process now takes minutes instead of days

PROS, provider of the PROS Guidance science‑based pricing platform, faced a growing challenge: running enormously complex pricing calculations across multiple terabytes of market and customer data while delivering fast, personalized price recommendations. As data volumes and model complexity increased, the company needed a more scalable, faster, and highly available compute platform to avoid manual capacity management and meet client uptime requirements.

PROS moved its compute to Microsoft Azure HDInsight with Apache Spark, gaining in‑memory parallel processing, automatic scaling, and a 99.9% availability SLA. The migration delivered up to 100x faster queries, turned workflows that took days into minutes, reduced costs and staff overhead, enabled real‑time, customizable pricing models, and improved compliance and reliability for clients.

PROS

Christine Byun

Manager, Product Management