Case Study: Cloudburst achieves 40% sales growth and NFC-based product authentication with Microsoft Azure

Russian techwear brand turns to NFC-powered retail blockchain

Cloudburst, a Moscow-based techwear designer and maker of urban clothing, set out to make its garments “smart” and address growing business challenges: deepening direct customer engagement across sales channels, eliminating counterfeit products, and tracking each item from production through recycling. The company needed a secure, scalable way to communicate product provenance and customer data without maintaining its own infrastructure.

Working with Verisium, Cloudburst embedded NFC chips in every item and deployed an Azure-backed IoT and Quorum blockchain solution (using Azure AD, Key Vault, AKS and Azure Monitor) to enable product authentication and data-driven customer interactions. The result was a 40% rise in sales in the first six months, stronger customer loyalty and reseller efficiency, and increased brand visibility—including appearances in music videos by major Russian rap artists.

Cloudburst

Maxim Constantin

Founder and Designer