Case Study: RealBox achieves rapid cloud migration, faster deployments and 400% F&B revenue growth with Microsoft Azure

RealBox leverages Open Source Technologies to Build a High-End Customer Experience for Moviegoers

RealBox Data Analytics, a Noida-based startup, builds omni-channel BI and predictive‑analytics platforms for brick‑and‑mortar businesses and created an in‑hall ordering solution used by PVR Cinemas. With a lean team and an early Linux/VM-based stack, RealBox faced challenges around remote device configuration, reliable device‑to‑cloud and cloud‑to‑device messaging, secure device authentication, multi‑platform app updates, and the operational burden of managing virtual machines.

RealBox migrated its APIs and mobile artifacts to Microsoft Azure using App Service, Azure IoT Hub and Notification Hub, and built cross‑platform apps with Xamarin, enabling plug‑and‑play remote device configuration and real‑time messaging. The move cut deployment and maintenance overhead (migration completed in two days), sped feature delivery, and powered a successful PVR Director’s Cut rollout that created two new revenue streams and increased in‑app F&B revenue by 400% while improving order frequency and operator efficiency.

RealBox

Preksha Kaparwan

CMO