Case Study: Real Madrid achieves one-to-one engagement with 450 million global fans with Microsoft Azure

Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud

Real Madrid C.F., the world’s leading football club with roughly 450 million supporters, needed a way to move beyond one-way broadcasts and build direct, personalized relationships with its global fan base to improve the fan experience, tailor marketing, and grow revenue.

Working with Microsoft, the club deployed a Microsoft Cloud solution—combining Azure, Dynamics 365, Office 365, Power BI and Social Engagement—featuring a fan‑engagement platform, extended video services and a cross‑platform mobile app plus telemetry and analytics. The platform captures detailed fan data, enables one‑to‑one communications and targeted campaigns, delivers real‑time offers and insights, and provides the scalability to boost marketing effectiveness and revenue while transforming how the club engages fans.

Real Madrid

José Ángel Sánchez

Chief Executive Officer