Case Study: Purplebricks achieves 500% Return on Advertising Spend with Microsoft Advertising

Purplebricks disrupts a global industry with Microsoft Azure

Purplebricks, the UK’s largest estate agent brand, wanted to strengthen its position in the home-selling purchase funnel and reach new audiences without relying on a limited set of channels. To do this, it worked with Microsoft Azure on advertising solutions, including Microsoft Audience Network, Multimedia Ads, and Image extensions, as part of its digital acquisition strategy.

Microsoft Azure helped Purplebricks expand search’s role and use innovative ad formats to capture buyers earlier in the journey. The result was a 500% return on advertising spend and an 18% higher conversion rate, helping Purplebricks transform the real estate experience and diversify its channel mix.

Purplebricks

David Kavanagh

CTO