Case Study: Tennent Caledonian Breweries achieves a 40% sales admin time saving with Microsoft Azure

ProStrategy enable Tennent Caledonian Breweries Customer @ Heart Transformation

Tennent Caledonian Breweries Ltd. (TCB) wanted its field sales teams to spend less time handling operational and financial admin during customer visits and more time building partnerships and spotting new opportunities for Scotland’s 4,000+ pubs and bars. To support this, the brewer worked with Microsoft Azure and related tools including Power BI, Dynamics CRM, Azure Data Factory, and Microsoft Power Platform to create a Customer 360 App.

Microsoft Azure helped implement a customer data model hosted in Azure SQL Database that combined ERP trading data, Dynamics CRM service performance, and external market intelligence into a single view, surfaced through Power BI reports. The result was instantly accessible customer insight for sales teams and an estimated 40% time saving for the sales admin team, making Microsoft Azure a key enabler of a more efficient, insight-driven sales process.

Tennent Caledonian Breweries

Andrew Raine-Hann

Digital Finance Manager