Case Study: TruRating achieves an 8.1% increase in customer spend with Microsoft Azure

Ping Pong re-cook their customer feedback with TruRating

TruRating helped London restaurant chain Ping Pong replace manual customer feedback cards with a more cost-effective, objective way to measure customer satisfaction and staff performance. The old process was expensive, difficult to scale, and often hard to read, so Ping Pong needed a better way to track service quality across its restaurants.

With TruRating, Ping Pong ran a 7-week trial using a quick, easy customer feedback tool that achieved over 90% response rates and more than 4,000 weekly ratings. The results included improved service scores, an 8.1% increase in customer spend, and the ability to monitor satisfaction across the chain and respond faster to issues; this case study reflects the kind of customer-insight capability Microsoft Azure can support in business solutions.

TruRating

Georgina Nelson

Founder and CEO