Case Study: OSRAM achieves bell pepper flavor control and operational efficiency with Microsoft Azure

OSRAM is influencing the flavor of bell peppers via the Azure cloud

OSRAM Licht AG, a Munich‑based leader in smart photonic solutions, has moved beyond traditional bulbs to equip lights with sensors and connectivity so they can gather data and enable new services. To turn those IoT signals into actionable insights and unlock new business models, the company needed a highly flexible, scalable cloud platform that could support big‑data analytics, AI and easy developer adoption.

OSRAM built its LIGHTELLIGENCE® IoT platform on Microsoft Azure, using Azure infrastructure, IoT services and the Computer Vision API to run analytics and AI. In warehouses the lights dim to 10% when areas are empty and track movement to optimize workflows and save energy; in smart farming, AI‑driven light recipes improve plant growth and even tune bell pepper flavor from sweet to slightly spicy. The result: measurable process efficiencies, energy savings, urban pest‑free high‑quality crops and faster innovation enabled by a reliable cloud partner.

Osram

Hanna Hennig

Chief Information Officer