Case Study: Mobile Composer achieves faster sales cycles and improved field productivity with Microsoft Azure

Orchestrating marketing and sales performance

Mobile Composer, a U.S.-based maker of native mobile apps, built Orchestrate to close the recurring gap between sales and marketing at enterprise scale. Organizations faced challenges in knowledge sharing, providing just-in-time training for distributed teams, improving sales effectiveness, and reducing time spent on administrative tasks.

Orchestrate—hosted on Microsoft Azure App Service, Azure SQL Database, and Azure Storage—combines Prepare (bite-sized training with analytics), Library (cloud/offline document repository), and Present (customizable, exportable sales conversations) to streamline workflows and capture behavioral data. Customers report improved employee competency, shorter sales cycles, more time in the field, and continuous performance improvements via dashboards and regular reporting.

Mobile Composer

Loren Horsager

CEO