Case Study: Mobile Composer (mComposer) achieves improved sales effectiveness and productivity with Microsoft Azure

Orchestrating enterprise marketing and sales performance

Mobile Composer, a U.S. developer of native mobile apps, created Orchestrate to help enterprises close the gap between sales and marketing and tackle three priorities: knowledge sharing, workplace productivity, and sales effectiveness. Sales teams needed just‑in‑time training, faster content sharing and presentation prep, and better visibility into field activity to improve performance.

Orchestrate delivers Prepare (short training pages with feedback and analytics), Library (cloud storage with offline access) and Present (customizable, trackable customer presentations), all hosted on Microsoft Azure (App Service, SQL Database, Storage). The platform automates interaction tracking, supports KPI dashboards and quarterly insights, reduces administrative time, increases rep competency and field time, shortens sales cycles and produces measurable improvements in sales effectiveness.

mComposer

Loren Horsager

CEO