Case Study: Novaventa achieves real-time inventory visibility and scalable performance with Microsoft Azure

Open source solution migrates to Microsoft cloud, business meets demand efficiently

Novaventa, part of Colombia’s Nutresa Group, runs a catalog-based retail network that empowers thousands of mostly female sellers. The company faced chronic order errors and stock surprises from a phone-based system, and its initial open-source virtual catalog soon outgrew server capacity, causing slowdowns that hurt sales and seller experience.

Intergrupo rebuilt the catalog with open-source components (Java/MySQL/Linux) and migrated it to Microsoft Azure, using scalable PaaS/IaaS instances. The cloud solution provides real-time inventory, 99.9% availability, reduced system management and call-center costs, and supports about 70,000 online orders (roughly half of direct sales), improving delivery accuracy, service quality and data-driven marketing.

Novaventa

Salazar González

E-Commerce Director