Case Study: DutchCrafters triples conversion rate with Microsoft Azure Recommendations

Online store boosts conversion rate with quick-deploy recommendations technology

DutchCrafters, a Sarasota-based seller of Amish-made, heirloom-quality furniture, struggled to help shoppers navigate more than 10,000 products online. Overwhelmed visitors and time-consuming manual recommendations left the site’s conversion rate at just 0.2 percent.

By integrating the Microsoft Cognitive Services Recommendations API in about five days, DutchCrafters automated personalized product suggestions across its catalog. The change tripled conversion for visitors who used recommendations (to 0.6 percent) and now drives about 15 percent of sales, with scalable coverage for all 10,000 products and plans to add real-time personalization.

DutchCrafters

Miao Xue

Chief Information Officer