Case Study: FxPro achieves faster, more secure, and lower-cost customer sign-in with Microsoft Azure Active Directory B2C

Online foreign exchange broker improves customer experience with cloud-based sign-in

FxPro, a London‑based online forex and CFD broker serving clients in 150+ countries, needed to improve its customer sign‑in experience. Its on‑premises Windows Server Active Directory couldn’t provide customizable sign‑in pages, single sign‑on across web properties, or low‑latency global authentication, and maintaining the infrastructure was costly and resource‑intensive.

FxPro migrated roughly 700,000 accounts to Microsoft Azure Active Directory B2C using custom policies and REST APIs for a seamless, no‑downtime move that preserved credentials. The cloud solution delivered faster, more secure sign‑ins (including social sign‑on and MFA), improved global performance, lower identity management costs, and analytics via Power BI—freeing IT resources and budget to focus on product innovation.

FXPro

Kypros Lambrou

Web Team Leader